Pick a Local Pick SA! – A Better Choice
Pick a Local, Pick SA! is a South Australian based campaign run by Market Fresh SA which highlights the important role the independent retail sector play in the local horticulture industry. The independent retail sector consists of local business owned by local South Australian families who source the bulk of their produce from local growers through the SA Produce Market.
The Pick a Local, Pick SA! campaign reminds customers that when they see this logo, they can feel assured that they are buying fresh produce that was handpicked this morning from growers and wholesalers at the South Australian Produce Market.
They are also supporting local businesses, local families, local growers, local communities, local jobs, the local industry and the local economy.
The campaign consists of extensive print and social media advertising, regular competitions and in-store promotional activities.
As of 2018, Pick A Local, Pick SA! is working with national brand ‘A Better Choice’ to extend the reach of the campaign to truly support all of Australia.
In 2022 we have some 40 member retailers who contribute to be a part of the marketing campaign. If you are a retailer and would like to get involved, contact the team today for details on our membership.
For more information – visit the website.
Pick a Local Pick SA! – A Better Choice
Pick a Local, Pick SA! is a South Australian based campaign run by Market Fresh SA which highlights the important role the independent retail sector play in the local horticulture industry. The independent retail sector consists of local business owned by local South Australian families who source the bulk of their produce from local growers through the SA Produce Market.
The Pick a Local, Pick SA! campaign reminds customers that when they see this logo, they can feel assured that they are buying fresh produce that was handpicked this morning from growers and wholesalers at the South Australian Produce Market.
They are also supporting local businesses, local families, local growers, local communities, local jobs, the local industry and the local economy.
The campaign consists of extensive print and social media advertising, regular competitions and in-store promotional activities.
As of 2018, Pick A Local, Pick SA! is working with national brand ‘A Better Choice’ to extend the reach of the campaign to truly support all of Australia.
In 2020 we have some 85 retailers as part of the marketing campaign. If you are a retailer and would like to get involved, contact the team today.
For more information – visit the website.
Wholesale Price Reporting
The wholesale Price Reporting Service is responsible for collecting daily pricing and availability data from wholesalers and growers from within the South Australian Produce Market.
This service is a valuable independent tool for the horticulture industry, especially in those sectors where total impartiality is essential.
Wholesale price reports are used by the industry to validate the price range for produce and growers can also access this information to assess the scope of their returns.
Buyers and growers are the key elements to ensuring the highest level of accuracy and they are also the greatest beneficiaries.
The vast majority of our clients are growers who supply wholesalers based in the South Australian Produce Market.
The process of compiling the market wholesale price report is attained by speaking with sellers and confirming the information with buyers.
This allows for first hand sighting of produce to assist in the correct determination of packaging, description and product classification.
The information is sourced when market trading is being finalised to capture closed sales data and from this, comprehensive reports can be compiled and distributed early on the same day.
The finalised report is sent to Ausmarket in Queensland who collect reports from most other wholesale markets to form a national wholesale price report.
The South Australian information is then on-sold to the Market Fresh SA client base as daily, weekly and monthly reports and can be tailored to a specific product range as required. Historical data is also available on request.
For details, or to subscribe, please contact Wendy wendy@saproducemarket.com.au
